About Me.

I create STRATEGIC, MEANINGFUL, NARRATIVE-LED user experiences.

I’m Lucia, a creative digital designer (UX/UI) who enjoys turning ideas into

accessible, visually engaging online experiences that drive results.

With experience in visual storytelling to craft user-centred products across desktop, mobile, immersive platforms (VR) and collaborating on national campaigns, I bridge the gap between creativity, empathy and meaning.

I ensure every project uncovers user needs and translates insights into intuitive and authentic digital experiences.

SERVICES

I design thoughtful, user-centred digital experiences that balance research, creativity, and strategy.
My work translates real user insight into clear, accessible, and engaging design solutions.

UX Research & Insight

I use qualitative and quantitative research methods to understand user needs, behaviours, and pain points. These insights form the foundation for evidence-led design decisions and meaningful user experiences.

UX UI Design

I design clear, inclusive interfaces through wireframing and prototyping, with a strong focus on interaction design, accessibility, and UX writing. I create intuitive layouts and content structures that guide users naturally through digital experiences, from websites to apps and campaigns.

Strategy & Problem Solving

I approach design challenges strategically, balancing user needs with business goals. Through analysis, user flows, and information architecture, I help shape intuitive experiences that solve real problems and support long-term product growth.

Storytelling

I use storytelling to create coherence, meaning, and emotional connection within digital experiences. By shaping narratives across products, brands, and teams, I help organisations communicate clearly, align design decisions, and build engaging, human-centred experiences.

COMPANIES

that I have worked with